Donor retention matters! It’s so important I’d argue it should drive your college’s development strategy. Why? Because your college will lose over half of its donors every year. The Association of Fundraising Professionals (AFP)… Read More
Nonprofits can’t survive if they can’t acquire new donors. But once you’ve got them, what do you do with them? How can you make them stay? Donor retention rates, on average, are pretty abysmal. Read More
Is it possible to appeal to members of the Greatest Generation, Baby Boomers, Generation X, Millennials, and Generation Z all at the same time? Or do you have to build separate campaigns for each generation?… Read More
Using a data-driven approach will help you target your fundraising activities and make them as successful as possible. Read More
This is a guest post from Kaitlin Westbrook, a Nashville-based content writer at Campaign Monitor. She covers business, email marketing, and creative content. You can find her on X… Read More
Colleges and universities offer their students career opportunities in many fields that are dependent upon earning degrees and developing job skills that are only available from these institutions. But as the costs of providing education,… Read More
This is a guest post from Kaitlin Westbrook, a Nashville-based content writer at Campaign Monitor. She covers business, email marketing, and creative content. You can find her on X… Read More
Thanks so much to all of our clients who joined us at the Chicago Fundraising Lab on October 8th! Attendees networked with other local nonprofits, enjoyed Rachel Muir’s presentation on Steal Smart: What Fundraisers Can… Read More
At its best, Giving Tuesday is an amazing opportunity to connect with new donors, reinforce relationships with existing supporters, and build a community of like-minded individuals who will partner with you to make a difference… Read More