As Giving Tuesday approaches, now is the perfect time to supercharge your year-end fundraising strategy. Last year, over 34 million Americans raised over $3 billion dollars for nonprofits on Giving Tuesday! That means your supporters are actively giving—you just need to create a campaign that effectively connects with them.
Join us as we host Erica Linguanti, Director of Marketing at Achieve. Erica will delve into multi-channel marketing tactics that can help you engage supporters, amplify your message, and drive donations—not just for Giving Tuesday, but throughout the entire year-end giving season.
In this session, you’ll learn:
- How to position Giving Tuesday as a key component of your year-end fundraising plan
- Best practices for using social media to boost your Giving Tuesday visibility and overall year-end engagement
- Tactics to encourage Giving Tuesday peer-to-peer activity that expands your reach and amplifies your message
- Explore how to make data-driven decisions so you know where to place your efforts and avoid burnout
Don’t miss this opportunity to transform your Giving Tuesday efforts and integrate them seamlessly into your year-end fundraising strategy.
Meet the Speakers:
Erica Linguanti
Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally. By combining the unique needs of nonprofits with experience from working closely with major “for profit” brands – including Hilton, Marriott, Hyatt, Preferred, and IHG – she has developed unique tactics to drive interest for causes (and convert that interest into action). Erica holds a BSBA in Marketing from the University of Central Florida and is Meta Certified.
